Clavicular has been an extraordinary advertising and marketing project by Kick

Braden Eric Peters (birthed December 17, 2005), known online as Clavicular or Clav, is an American online streamer and influencer. He became understood in 2025 on TikTok and Kick for his ‘looksmaxxing’ web content, which commentators have described as severe and questionable, especially for his advocacy of methods including facial ‘bone wrecking’, getting cosmetic surgery, taking anabolic steroids and lipodissolve items, and using crystal meth to stay lean.

In December 2025, a livestream clip of Peters hitting a man with a Tesla Cybertruck went viral online and brought him to wider attention, as did his interview with right-wing political commentator Michael Knowles in which he described USA vice president JD Vance as ‘subhuman’, contrasting him with California guv Gavin Newsom, whom he classified a ‘Chad’. Adhering to conflicts while appearing along with far-right streamers, Peters has actually defined himself as apolitical.

Looksmaxxing content

Peters ended up being prominent online by 2025 for his material concentrated on looksmaxxing on both Kick and TikTok.At site clavicular casino from Our Articles His alias is based upon the focus put on clavicle width within the looksmaxxing area. He instructs fans on exactly how to ‘ascend’, or to become extra attractive and seemingly obtain social power and sexual potential customers therefore, and to ‘hardmaxx’, a looksmaxxing term for undertaking extreme and painful physical alterations.

He has actually joined and supported for looksmaxxing methods such as ‘bone wrecking’, a pseudoscientific technique including striking one’s bones with a hammer or one’s hand in order to have them grow back more powerful, and taking crystal meth to subdue his hunger and remain thin. He has actually discussed taking anabolic steroids over several years to become extra muscular, which, according to him, made him infertile by 2025 because of his body no longer naturally creating testosterone. By late 2025, he also began marketing accessibility to a self-improvement and looksmaxxing training course called the ‘Clavicular System’, later on called ‘Clavicular’s Clan’, for $50 monthly. The program offers overviews on how to ‘rise’ and on recommended peptides to take in order to do so.

For Wired, Jason Parham wrote in September 2025 that Peters was just one of looksmaxxing’s ‘most popular influencers’. In January 2026, Thomas Chatterton Williams of The Atlantic referred to him as the ‘most recent celebrity’ and ‘most identifiable participant’ of the looksmaxxing movement, Charlie Sabgir of Wanderer called him ‘a premier number’ within looksmaxxing, and Dave Schilling of The Guardian called him ‘among one of the most popular influencers in the looksmaxxing area’. According to Joseph Bernstein of The New York Times, by February 2026, he was earning more than $100,000 a month from his Kick live streams. A November 2025 video clip of him infusing his then 17-year-old girlfriend with fat-dissolving peptides to reshape her jaw likewise got interest online. In a later stream, he injected influencer Jenny Popach with Aqualyx, a fat-dissolving acid.

Tesla Cybertruck case

On December 24, 2025, a video clip from an online stream of Peters striking a male with a Tesla Cybertruck in Miami-Dade County promptly flowed online. In the video, the man, that had purportedly been tracking the streamer and had formerly tossed red liquid on him, climbs onto the hood of the car, and a person off-camera urges Peters to start driving. He speeds up and shows up to run over the man before asking if he is dead. A lady sitting beside him claims, ‘I do not know,’ to which he reacts, ‘Ideally.’

Later on in the online stream, Peters speaks with a male in a reflective vest and states that he hit the man in self-defense and alleges that there were several people, one of whom resembled they ‘had a gun’ beneath their clothing, surrounding his car. A telephone call between him and fellow live banner Adin Ross, in which Ross advised him to maintain real-time streaming and refrain from speaking on the situation, also distributed online.

Williams, creating for The Atlantic, called the live stream ‘possibly [Peters’s] most viral moment’. Complying with the event, he was banned from Kick. According to TMZ, Peters quickly uploaded an AI-generated picture of himself running over a male in a Cybertruck with the subtitle, ‘Play stupid video games, win dumb rewards.’ James Fishback, a far-right candidate for the Republican election in the 2026 Florida gubernatorial election, tweeted that Peters had actually done ‘absolutely nothing incorrect’ by striking the man with his auto.

Modeling

Days after his apprehension in Arizona in February 2026, Peters strolled in a looksmaxxing – themed runway in New york city City for designer Elena Velez, whom Bernstein described as ‘known for her use questionable net microcelebrities as designs’, in partnership with Remilia Corporation. Monica Sabchak of The Viewer explained him as ‘the star of the evening’ and as evidence that ‘the algorithm has actually tipped onto the runway’.

Michael Knowles interview

On December 27, 2025, Peters showed up in an interview with conservative political analyst Michael Knowles for The Daily Wire. In it, Peters explained Vice Head of state JD Vance as ‘subhuman’ for his ‘recessed side account’ and for being ‘obese’, asking, ‘Just how are you fat and anticipated to lead a nation?’ He agreed with Knowles’s objection of California governor Gavin Newsom as both a ‘degenerate’ and a ‘phony’ but stated that, in a prospective 2028 United States governmental election in which Newsom ran against Vance, he would certainly choose ‘Chad’ Newsom for ‘mogging’, or being extra attractive than, Vance.

The section soon went viral online. Other clips of him from the interview, including one in which he defined starlet Sydney Sweeney as ‘misshapen’ with an ‘extremely recessed’ ‘upper maxilla’ and ‘eyes of doom without any infraorbital support’, also went viral online.

Associations with right-wing figures

Peters was endorsed as a ‘complete Chad’ by reactionary political analyst Nick Fuentes for his discuss Vance; the two also showed up in an hours-long video clip together, wherein Peters specified that he had based his social media technique on that of Fuentes and advocated for ‘conserving European society’ by looksmaxxing and taking anabolic steroids.

A video of Fuentes, Peters, and conservative influencers Sneako, Tristan Tate, Andrew Tate, Myron Gaines, and Justin Waller vocal singing along to Kanye West’s antisemitic 2025 track ‘Heil Hitler’ at the Miami Coastline bar Vendome additionally distributed online in January 2026. After the clip went viral on social media, Peters defended the group singing along, creating that it was ‘simply a track’ and calling it ‘funny’ that the team had ‘enough condition and influence’ to obtain the song played. The occurrence was condemned by Miami Coastline mayor Steven Meiner. A number of Miami club proprietors, consisting of David Grutman, introduced bans on the group from their locations. Peters consulted with Grutman and David Einhorn, proprietor of the Miami club Papi Steak, later that month, stating in a later live stream that he told the business owners that he was ‘not attempting to do national politics anymore’. Also that month, he and Sneako spoke with Fishback.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top